Introduction and Welcome: PSC Nonprofit Center (8:00 – 8:20 AM)
Overview of the day and introduction of today’s trainer and objectives, pre-quiz distributed.
Training Segment 1: (8:20 AM – 10:00 AM)
Setting the Stage for End-of-Year Giving
• Understanding the significance of year-end giving
• Analyzing donor behavior and demographics
• Leveraging online platforms for effective campaigns
Why Start End-of-Year Campaigns Early
• The importance of strategic planning
• Maximizing the impact of November and December giving
• Engaging donors through targeted communication
BREAK: 10:00 AM – 10:15 AM
Training Segment 2: (10:15 AM – 12:00 PM)
Establish Your Campaign Goals
• Aligning campaign goals with annual donation targets
• Creating a timeline for donor engagement
Building Campaigns, Programs, and Events
• Harnessing the power of #GivingTuesday
• Leveraging social media and peer-to-peer fundraising
• Hosting impactful one-time events
BREAK FOR LUNCH: 12:00 PM – 12:30 PM
Training Segment 3: (12:30 PM – 2:30 PM)
Engage with Donors
• Utilizing email marketing to build excitement
• Enlisting ambassadors for social media engagement
• Engaging local media for a wider reach
Leveraging Technology to Support Your Efforts
• Streamlining campaign management with nonprofit fundraising platforms
• Enhancing donor communication and engagement
• Increasing online and mobile donations
BREAK: 2:30 PM – 2:45 PM
Training Segment 4: (2:45 PM – 4:30 PM)
Creating an End-of-Year Giving Campaign Calendar
• Planning campaigns for the summer, fall, and holiday seasons
• Creative strategies for each stage of the campaign
Wrap Up: 4:30 PM
Post-quiz distributed and reminder of available resources and the next upcoming training.