June 9 | Major Gift Fundraising
Location: Nonprofit Center (1000 College Blvd, Bldg. 17, Room 1703, Pensacola, FL 32504)
Trainer: Kent Huyser, GonserGerber
Part 1: Major Gift Fundraising (8 AM – 10 AM)
- Best practices tied to major gift development
- Building a donor portfolio
- Capital campaigns and major gift fundraising
- Donor development best practices related to contacting prospective major gift donors (aka) Moves management and tips to realistically track
- how to set appointments
- initial meetings – when to listen and what to share
- how to listen for donor interest
- making the ask
- Timing
- who makes the ask
- how to make the ask
- Major gift fundraising in a small market
Part 2: Major Gift Development (10:30 AM – 2:30 PM)
- Identification – finding, through various means, potential major gift prospects
- Discovery – conducting research on major gift prospects and learning more about their financial capacity and inclination to be generous
- Cultivation – engaging and involving major gift prospects in the work of your organization
- Solicitation – making a compelling request for support
- Stewardship and Recognition – extending gratitude and acknowledgment to the donor