(POSTPONED) MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS

with Eddie Hill, Sheila Nichols, Brent Lane, Lisa Nellessen Savage

  • Print media ( “news” vs. advertising & marketing plans)
  • Marketing your mission & the PNJ
  • Press advisories and press-release submissions
  • Deadlines and cost considerations
  • Raising the “newsworthy” value of your event
  • Editorial constraints
  • Best practices -dealing with negative news
  • Nonprofit considerations- Gannet’s digital market
  • Social media tools and best practices

March (POSTPONED) — MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS

Trainers:
Sheila Nichols, PSC Marketing Director
Lisa Nellessen Savage, Exec Editor for PNJ
Brent Lane, Cat Country 98.7
Eddie Hill, Award Masters
7:30 a.m………………………… Registration/ Pre-Test (question cards turned in)
8:00 a.m………………………… Opening with Sheila Nichols
8:30 a.m………………………… How Nonprofits should consider marketing their mission using tools available through PNJ with Lisa Nellessen Savage
9:30 a.m………………………… Social Media Tools & Best Practices with Eddie Hill
10:30 a.m………………………. Break
10:45 a.m………………………. Panel of Experts
11:30 a.m………………………. Closing with Brent Lane
NOON…………………………… Adjourn