March (POSTPONED)— MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS

EVENT DETAILS
Print media ( “news” vs. advertising & marketing plans)
Marketing your mission & the PNJ
Press advisories and press-release submissions
Deadlines and cost considerations
Raising the “newsworthy” value of your event
Editorial constraints
Best practices -dealing with negative news
Nonprofit considerations- Gannet’s digital market
Social media tools and best practices